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I listen to audiobooks when I run or walk. Below are some of the best audiobooks as a marketer you should have in your library.
Be mindful though as some of them are really long in duration.
If you are the book reading type go check our marketing books article.
Which are the most popular Audible audiobooks about Marketing?
The books on this list are included in Audible and are cherry-picked. They are well regarded and you will definitively enjoy.
So, let us start!
48 Laws of Power
Influential powers have not shifted in many years. Check out Robert Greene’s classic, The 48 Laws of Power, in audiobook form. This audiobook digs into the principles that govern power dynamics in relationships, business, and society, drawing on the theories of strategists such as Sun Tzu and Machiavelli.
- I think it may not be for everyone. This is a lengthy audiobook, at almost 14 hours, but it’s jam-packed with interesting information.
- With a running duration of about 14 hours, it may appear long, but trust us when we say it’s worth it. The abundance of intriguing knowledge included inside will not only fascinate you, but will also help you understand better other people’s motivations and behaviors.
Crossing the Chasm
The audiobook edition of Geoffrey A Moore’s Crossing the Chasm is a well-regarded marketing audiobook jam-packed with real-world examples of industry successes and failures, as well as significant ideas that can be applied to current company difficulties. With its focus on product creation, innovation, and staying ahead of the competition, this audiobook is a must-listen for anybody wishing to increase their marketing expertise and productivity.
- It is a bit tedious to listen.
- It comes with deep insights that you can use in today’s modern and digital generation. You may apply many of its concepts to the modern business challenges, i.e. such as timing, focus or allocation of resources.
Predictably Irrational, The Hidden Forces That Shape Our Decisions by Dan Ariely
Dan Ariely is awesome! The audiobook edition of Dan Ariely’s Predictably Irrational outlines a range of irrational tendencies and psychological traps that we all fall subject to, and provides practical ideas for making more informed decisions.
- The audiobook is a little bit wishy-washy in some parts. For example, you have to get through much tedious and filler material to get to an interesting point.
- Predictably Irrational is divided into chapters each dealing with one irrational behavior. Dan proposes not to listen to the entire book, in a heartbeat. Instead, Ariely proposes to reflect on each chapter’s conclusion and temporarily pause. If you are looking for a motivation to improve your decision-making skills then you will love this book. It can also help you improve your life circumstances by making the right decisions.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries
This book is featured as a classic in many “must-read” lists and it fits for beginners and managers. In this audiobook version, you will learn the laws of marketing that can help you to achieve success. You will find the basic concepts of marketing that are timeless and tested and then try to use them to your business’s advantage.
- Although the book was published in 1993 and it is considered a classic, you may find that it is outdated.
- In marketing, some core principles do not change. How you write your message, how you present your brand or service to your customers are pillars of your marketing strategy. The 22 Immutable Laws of Marketing will give you gold nuggets of information.
Contagious: Why Things Catch On by Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and Contagious is the result of years of his research. His book reveals the secret science behind why products, campaigns, and center ideas go viral.
The audiobook contains actionable techniques you can use to improve your marketing. It provides valuable insights into human psychology that trigger engagement. I also understood my own behavior online.
- If you are looking for a really actionable audiobook then this is not the one. Some times it is a bit wordy and academic.
- It is useful to hone your creativity to do effective marketing. It was a comprehensive audiobook that is worth it for your time, effort, and money. It will help you to make advertisements that are catchy and effective to attract your target audience.
Influence: The Psychology of Persuasion by Robert B. Cialdini
Cialdini’s audiobook will guide you to the core human psychology, negotiations and on what makes us say yes that is beyond marketing. Having this in mind for your campaigns can make you a skilled persuader and can help you in all walks of life.
- It is not an easy listen as it contains a lot of information. With the Audible version you will have ample time during your commuting to listen to this great audiobook.
- Cialdini’s audiobook version has excellent content you can use for effective marketing. The better we can understand certain behaviors the more likely it is to have success in your marketing efforts.
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
To be on this page you definitively know Seth Godin. Permission Marketing is another one of Godin’s classics. You will find 20+ case studies on permission marketing. It also helps on how to build trust with other people, not spamming them and respecting their time and space.
Godin explains the strategies of permission marketing, as well as the advantages and difficulties.
- The content of the audiobook is outdated for some.
- A great intersection of past knowledge (written in 1999) and relevancy. The audiobook allows you to improve your confidence and establish good relationships with your customers. With that, they can start valuing your time and trust you for your business. Thus, the trust of your customers is important to boost your business success.
How to Win Friends & Influence People by Dale Carnegie
Dale Carnegie’s book is another marketing audiobook classic and so highly regarded. You can learn the best ways to influence people, win friends and turn them into your supporters. It is a complete audiobook that can teach you about 6 ways to turn people like you, 9 ways to change people without arousing resentment, 12 means to win others to your way of thinking, and more.
- It’s an old book with anecdotes and stories sprinkled throughout. You may also find it difficult to relate to some of the instances of great individuals in this book.
- If you want an older book to teach you how to influence people, Carnegie’s book may help you understand human behavior and talk to your audience in a way that will connect with them across several media.
Scientific Advertising by Claude C. Hopkins
This is one of the best marketing books available on the market. Claude Hopkins is an advertising genius, and this is a great classic. You will study the foundation for direct-mail advertising, which, while being created many years ago, will help you improve your advertising skills.
- If you have the opportunity, choose the audiobook over the paper edition. Your ears will appreciate it. Not only is it more convenient, but it’s also a great way to multitask – you can listen to the book while you’re doing something else, like commuting or working out. Furthermore, some people believe that hearing knowledge rather than reading it helps them recall it better. So why not check out an audiobook? You might enjoy it!
- This audiobook can help you improve your marketing techniques. Hopkins discusses how to create good advertisement using psychological concepts.
- This audiobook will alter the game if you are weary of unsuccessful advertising tactics. Despite the fact that it was created in the 1920s, it will help you understand advertising and build a great ad ROI.
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff
You’ll get a great overview of Salesforce’s origins and how Benioff made his key decisions when you listen to this audiobook. Not only that, but you’ll also discover some fantastic ideas for executing innovative marketing. You’ll also learn how to use technology, commercial, and charitable strategies to effect positive change in the world. Overall, the writing is excellent. Just a heads up: you should probably take mental notes and then come back to it, because there’s a lot of useful information in here!
- Be aware that this audiobook may appear to be a little self-centered. While the lessons may be helpful, they may also feel too personal and difficult to implement as a strategy. If you want a more structured, step-by-step approach, you should go elsewhere.
- Having said that, everyone’s reading tastes differ, so you could still find value in this audiobook despite its flaws. It never hurts to give it a go and see what you think!
- This listen will both inspire and challenge your thoughts. It totally depends on what you want to get out of it whether you’ll appreciate it or not. This is the book to listen to if you want a fast, uplifting story about a tremendously successful firm.
- It’s ideal for anyone who wants to increase productivity and promote innovation in their own profession. You’ll also hear about the incredible story of a corporation that rose to the top. Overall, it’s an excellent pick for anyone seeking inspiration and motivation.
Hooked: How to Build Habit-Forming Products by Nir Eyal
If you want to understand how to create habit-forming products and enhance user engagement, the Hooked audiobook is a must-listen.
It gives a foundation for more scientifically thinking about how to create your service with habits in mind. This book has a lot to offer whether you’re a product manager, entrepreneur, or just want to better understand how to design things that people will enjoy.
It’s jam-packed with useful ideas and practical suggestions that you can use right away.
- You may not appreciate the Writing That Works audiobook for a variety of reasons. For one thing, you could find it a little too theoretical – that is, focused on abstract concepts of effective writing rather than actual, practical advice. Furthermore, because the book is a little older, some of the examples and references may feel a little outdated.
- If you’re an entrepreneur or product professional trying to create habit-forming products, the Hooked audiobook is for you. It’s packed with useful ideas and practical guidance on how to design products that people will enjoy and return to.
- Understanding the concepts of habit-forming goods presented in the book will allow you to design critical methods to help you make the most of your product.
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
If you’re an entrepreneur or marketer looking for inspiration and practical advice, the Shoe Dog audiobook is a great listen.
Phil Knight, the founder of Nike, recalls his experiences beginning and expanding a corporation in this memoir. You’ll learn about the obstacles he faced and the lessons he learned along the road, and you’ll walk away with takeaways you can use to your own career.
You will listen about the constant battle, stress, and challenges of building a business. Knight also describes how important creative individuals are along with awesome management for an organization.
- One thing to bear in mind with the Shoe Dog audiobook is that it is a rather long narrative that goes into great depth about Phil Knight’s life.
- While this may be engaging and educational, it can also feel a little long at times. If you like a more short, fast-paced narrative, you may find that this book takes a little longer to read than you’d like.
- The Shoe Dog audiobook is an amazingly motivating book full of useful insights about what it means to be an entrepreneur and how to succeed.
- You’ll learn about the various hurdles Phil Knight encountered in building Nike into the giant corporation it is today, and you’ll leave with a better knowledge of what it takes to endure and succeed in business.
Before you go…
But have you considered how having a solid foundation in marketing and psychology, as well as excellent negotiating abilities, may help you advance in your career? Our post on the top strategy and negotiating books might assist you in developing these critical skills. So, why not look into how you may develop your talents and become more productive in your role? You’ll be happy you did!